Automation & ops for small business

Your business runs on six tabs. We make it one.

We build the website, wire up the automations, and run the back office as one connected system — so a small team operates like a big one, without hiring for it.

Senior-led — you talk to the people building it Aurora, IL (630) 258-2894
The gaps

You're not losing jobs to competitors. You're losing them to the gaps.

Between a customer's problem and your invoice, work slips through four predictable cracks. None of them are about how good you are at the job — they're about what happens when nobody's at the desk.

01 · Intake

The missed call

They call at 8pm, get voicemail, and call the next name on the list. The job was yours to lose.

~30% ring after hours
02 · Quote

The quote that sits

An estimate typed up "when there's time" goes out two days late — after they've already booked someone.

Speed wins the bid
03 · Schedule

Double-entry

The same job retyped into the calendar, the invoice, and the spreadsheet. Three chances to drop it.

Hours/week, gone
04 · Follow-up

The review never asked

Great work, happy customer — and no five-star review, because nobody remembered to ask.

Reputation left idle
What we do

One system, three moving parts.

Not a website here and some software there. A single connected operation — the storefront that captures the job, the automations that move it, and the wiring that ties them together.

A site that books

Fast, mobile-first, and built to convert the 11pm searcher — not just describe you.

  • Click-to-call & instant booking
  • Loads in under 2 seconds
  • Shows up in local search

Automations that run

The back-office work that used to need a person now happens on its own, in seconds.

  • New lead → instant text + CRM
  • Quote & invoice, no double-entry
  • Auto review requests after the job

One connected system

Site, scheduling, invoicing, and inbox wired to one hub — so nothing lives in a silo.

  • One place to see every job
  • Tools that talk to each other
  • Reporting you'll actually read
How it works

Value from week one — not a six-month rebuild.

A real sequence, each step shipping something you can use. We start where the leaks are worst and light up the system one piece at a time.

1Week 1

Audit

A 20-minute walkthrough of your real numbers — calls, misses, where jobs stall. No slides.

2Weeks 2–3

Build

The site that captures the job goes live first. Immediate, visible win.

3Weeks 3–5

Automate

Lead alerts, scheduling, invoicing, follow-ups — wired in one at a time.

4Ongoing

Run

It just runs. We stay on to tune, extend, and keep it out of your way.

Why GrayHQ

You don't need a bloated agency. You need a team that gets it.

1

You talk to the people building it

No account managers, no handoffs — the people who scope your system are the ones who build it.

2

Built for how trades actually work

After-hours calls, dispatch, seasonal swings — the system is shaped around your day, not a template.

3

You own it

Your site, your data, your accounts. No lock-in, no rented platform holding your business hostage.

"We're not proposing a rebrand. We're closing the gaps between the reputation you've earned and the systems that should be carrying it."
— The GrayHQ approach, in one line
Ways to start

Start small. Prove it. Scale it.

Three ways in, sized to where you are. Every engagement begins with the same free walkthrough — you'll know exactly what's worth doing before you spend a dollar.

Entry

The Storefront

Project · fixed scope

The site that books the job. Your fastest, most visible win.

  • Conversion-built website
  • Booking + click-to-call
  • Local search setup
Scope it
Most start here Core

The System

Project + retainer

Site plus the automations that run the back office. The full connected operation.

  • Everything in Storefront
  • Lead → text + CRM automation
  • Quote, invoice & follow-up flows
  • One dashboard for every job
Book a walkthrough
Ongoing

The HQ

Monthly

We run and extend the system as your business grows. Your outsourced ops desk.

  • Everything in The System
  • Continuous tuning & new flows
  • Priority support & reporting
Talk it through

Pricing is scoped to your operation on the call — no fake package tiers, no surprises.

Let's spend 20 minutes on your real numbers.

Bring your call volume and how many after-hours jobs you think you miss. We'll map exactly where the leaks are and what closing them is worth. No slides, no obligation.